Singapore Wine Fiesta

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The largest street wine festival in Singapore with over 3000 people visiting each day. The festival ensembles all the wines of the world. It features exclusive labels at stores presented by the winemakers themselves.

The festival was aimed at a younger audience who would like to explore the world of wine and the concept was to provide a passport to this audience to taste the flight of wines - a common saying in the wine language where you get to taste an entire range from a particular label. The theme was adapted to the entire fiesta experience starting from boarding pass tickets to way finding in the space.